Adedayo
Ojo, CDMP
I AM A 360° MARKETING PRO
I IMPLEMENT & EXECUTE STRATEGIES
I CreatE & managE digital marketing campaigns
I HELP increase organic traffic on website
I create & Manage paid advertising campaigns
I DO WEB DESIGN AND DEVELOPMENT
I LOVE to DO GRAPHIC DESIGNs
I AM ADEPT AT CONTENT MARKETING
I am a results-driven marketing professional with a track record of leveraging exceptional marketing instincts, innovative thinking, effective leadership abilities, and a deep dedication to enhancing brand growth across diverse digital channels.
About Me
Dynamic Product Marketing Manager with 9+ years of experience leading cross-functional teams to deliver innovative marketing solutions. Adept at implementing and managing third-party SaaS platforms, optimizing content lifecycle workflows, and integrating modern software development practices. Proficient in leveraging Adobe Experience Manager (AEM) and other marketing technologies to streamline content delivery and enhance customer engagement. Proven expertise in translating business goals into actionable product strategies, prioritizing user-centric solutions, and driving measurable results.
- Residence: USA
- Address: Atlanta, GA
- Phone: +1 678 740 2824
- Email: ojoadedayo732@gmail.com
MY CAPABILITIES
Management
Skilled in planning, executing, and optimizing multi-channel campaigns that achieve brand objectives across digital, social, and traditional media
and Creation
Expert in creating targeted, engaging content tailored to audience needs, enhancing brand visibility and engagement across platforms.
and Insights
Proficient in analyzing data to refine strategies, measure success, and improve ROI across campaigns and initiatives.
Collaboration
Experienced in working closely with sales, product, and creative teams to ensure cohesive and effective campaign execution.
Approach
Focused on aligning marketing strategies with customer behavior and preferences to enhance engagement and loyalty.
and Development
Strong in establishing a unique brand identity, maintaining consistency across channels, and resonating with target audiences effectively.
Experience
Group
Marketing Manager, Strategy & Content
- Led the development and execution of an omnichannel content strategy, utilizing Adobe Experience Manager to enhance digital asset management and increase content delivery efficiency by 20%.
- Collaborated with engineering and IT teams to integrate third-party tools, ensuring seamless alignment with marketing goals.
- Designed user research frameworks to identify customer pain points, driving 25% improvements in customer experience metrics.
- Implemented agile methodologies to streamline workflows, resulting in a 30% faster campaign turnaround time.
- Spearheaded cross-functional collaboration for a podcast series, boosting engagement by 40% and generating measurable brand lift.
and Company
Senior Digital Marketing Specialist
- Partnered with internal stakeholders to deploy content management solutions that optimized the planning and activation of digital campaigns.
- Conducted competitive research and user testing to refine landing page experiences, increasing lead conversion rates by 20%.
- Utilized Jira/Confluence to manage project backlogs, prioritize user stories, and align deliverables with product objectives.
- Championed data-driven decision-making, leveraging Google Analytics to define key metrics and track campaign performance.
- Oversaw the rollout of marketing workflows that improved efficiency across email and paid social channels, achieving a 15% increase in ROI.
Hospital
Senior Marketing Specialist
- Managed digital and content marketing projects leveraging Adobe Creative Suite and CMS tools to drive traffic and boost engagement by 30%.
- Coordinated the implementation of marketing technology stack elements, including content lifecycle management and automated workflows.
- Conducted A/B testing for campaign creatives, achieving a 10% lift in email engagement rates.
- Collaborated with diverse stakeholders to align content delivery systems with organizational goals, enhancing operational efficiency.
Concepts
Senior Marketing Specialist
- Oversaw paid advertising and SEO strategies, increasing organic site traffic by 40% and paid ad
ROI by 20%. - Coordinated regional events, generating 500+ leads and expanding the customer base by 30%.
- Managed social media platforms, increasing follower engagement by 25% through optimized content
strategies. - Produced keyword-optimized web articles and blogs, improving site ranking and attracting a higher
volume of qualified leads. - Implemented a customer feedback loop to refine campaigns, resulting in a 15% uplift in campaign
effectiveness. - Led marketing automation initiatives using HubSpot, streamlining audience segmentation and lead
nurturing
Systems
Digital Marketing Specialist
- Led social media campaigns across multiple platforms, increasing followers by 30% and
engagement by 40%. - Improved SEO performance by 50%, raising client visibility in search rankings through targeted
keyword strategies. - Managed PPC campaigns, achieving a 15% lower cost per click and a 20% increase in click-through
rates.
• Designed and managed email marketing campaigns, resulting in a 25% boost in open rates and a
20% click-through improvement. - Developed a “Deal of the Day” campaign, which maintained a high click-through rate of 5%,
increasing daily engagement.
• Created content for 3 e-commerce sites, optimizing customer journey flows and improving
conversion rates by 15%
Education
University
MBA, Marketing
university
Bachelor of Science
for Quality Management
Certified Digital Marketing Professional
Inc
PostgreSQL (Database Administration)
Certificate
Foundations of Digital Marketing
Certificate
AdWords Fundamentals
Technical Skills
-
Social Media Marketing
98% -
Google AdWords
98% -
Adobe AEM Sites/Assets
98% -
Search Engine Optimization
95% -
HubSpot
97% -
Content Lifecycle Planning
97% -
Graphic Design
94% -
Adobe Creative Suite
91% -
Adobe and Google Analytics
92% -
Eloqua
94% -
SEMRUSH, Ahrefs
93% -
SEMRUSH, Ahrefs, UberSuggests
93% -
WordPress (CMS)
98% -
Pay-Per-Click Advertising
95%
Recommendations

“Dayo” has been a co-worker and friend of mine over the past year in his capacity as Marketing Manager, Podcast Producer and an assistant in all things with communications within our company. What stands out is the immediate smile and positivity that he exudes. His buoyant personality and energy suggest that all things are possible when something needs to be done. Our schedules are often fluid and bringing people together from different parts of the State is challenging. Nevertheless, he has always been willing to adapt and accommodate sometimes travelling at the last minute to meet the task. His technical skills are also apparent with his content creations, but the most important part of his skill sets is clearly his influence and ability to communicate with others. He coordinates and leads well, and it is a joy to work with him. He is the fun part of my schedule. I have shared with him that his talents will lead him to bigger and better opportunities but also hope that it will not happen until after my career is concluded that I can continue to work and create great material together.

I had the opportunity to work with Ojo for few years where we served in the same firm . Our professional relation continued until today where we exchange knowledge and information to stay up to dated.
During our colleagueship , I had monitored Ojo’s growth and excellence in every tasks assigned to him. Ojo is adapted continuous learner, involved in the whole project context to deliver his best ; He pays attention to details and render Only up to standard services – Maintaining his Company’s interest as priority .
Ojo is reliable professional in his career that I am glad to recommend him in every upcoming opportunity

Ojo is amongst those professionals who takes his work very seriously.
His dedication and passion in the field of marketing and digital media is impeccable and this shows in the various jobs that he has done for the organisation.
From being on the team that oversees an entire exhibition to attending some very important marketing events, Ojo has done it all, and with precision that has to be commended.
Ojo is a perfect fit for any organization that needs a man who will always be up for a challenging task at hand.
I wish him all the very best in all this future endeavours.

Adedayo is an amazing professional, who brings all of the skills and expertise in digital marketing and graphic design. It was indeed a wonderful thing to work with him as the Digital Marketing Specialist, under my supervision as the Head of Marketing.
I hereby highly recommend him to the next institutions for efficient marketing skills. I’m hoping he’ll deliver ever more to other workplaces as well.

Adedayo is a decent, hard-working professional. I’ve sincerely enjoyed working with him and I strongly believe he is an asset to any organization.

I had the pleasure of working closely with Adedayo, and I can confidently say he brings a refreshingly positive attitude to the workplace. His professionalism and passion for marketing are truly inspiring. Adedayo’s commitment to quality and innovation consistently shine through in his work. His ability to tackle challenges head-on and find innovative solutions is impressive, ensuring that tasks are not just completed, but completed exceptionally well. Adedayo is a valuable asset to any team, and I highly recommend him for his dedication, skills, and positive demeanor.

Well Talented and energetic person with unique skills. Learned about Digital marketing strategies.

I had the privilege of supervising Adedayo Ojo, and I wholeheartedly recommend him as a Digital Marketing Specialist. Adedayo Ojo, excelled in digital marketing with a keen design sense and technical finesse. His contributions to developing WordPress websites showcased his commitment to brand guidelines and creativity. Adedayo’s expertise is an invaluable asset, ensuring visually appealing and functional digital platforms. His dedication and skill set make him highly recommended for any digital marketing endeavor.

Adedayo is an exceptional professional breed in the marketing game. He will always outdo himself to ensure perfection stands the goal. In terms of strategically implementing concepts regarding every visual and or manual marketing-driven work the techniques he sets are far above mind-blowing to give a state-of-the-art result. Also, he will display fairness in handling managerial duties as he is a patient listener and thoughtful speaker.

Adedayo is a proactive professional who doesn’t compromise on the quality of work. We worked together on several projects and working with him was an absolute delight. Because of his vast knowledge and energetic approach to getting the job done, we managed to meet targets, developed valuable skills and build lasting connections. I highly recommend Adedayo as a marketing professional who will deliver the desired results.

Diligent, forthright, and has always been well respected for both his managerial and his understanding of the dynamism of not just new-age marketing but total marketing concept.

Ojo is a forward-thinking, motivated digital marketing expert whose analytical approach stands out as truly exceptional. He is a pleasure to work with and consistently drives his team to think outside the box and work on new initiatives that drive digital change.
The depth of his knowledge in the digital marketing and customer experience fields is outstanding and he constantly strives to be at the forefront of his industry. I am sure he would be an asset to any organization and those who have the opportunity to work alongside him.

I have known Adedayo for over 25 years now, both on career and out of office experience. He is a constant motivation to his team and his attention and focus on customer engagement, marketing strategies and bottom-line revenue growth amidst others is spectacular. His ability to transcend across the African culture unto the UAE and Arabian culture and manage the heterogeneous nature of all customers is an admirable feature in Adedayo. He has won the admiration of many clients via his social media engagements as well as put his firm on the top mind of prospective clients via his SEO management capability. I have no reservation whatsoever in recommending him to any top multinational.

I had the pleasure of working with Adedayo during my internship in Dubai. During this time he worked as my mentor for a period of about 2 months.
He has been a great manager and a friendly mentor.
Adedayo always believes in giving employees their own space to learn and grow. He helped me achieve better results in my projects and was a constant source of guidance whenever needed.
I’m sure Adedayo will be a valuable asset in any organization and a great mentor and friend to employees working with him.
Portfolio
Contact
- Residence: USA
- JOB MARKET: Available
- Address: ATLANTA- GEORGIA
- Phone: +1 670 740 2824
- E-mail: ojoadedayo732main.com